The Tennessee Titans recently started their new digital ticketing system to enter Nissan Stadium. While technology has advanced and certainly has a place, it still has a couple of downsides to it.
As a Season Ticket Member of the Tennessee Titans, I love going to the games. Nothing beats an NFL Sunday watching the Titans play at Nissan Stadium. I have a load of memories going to the games in past years. One of the things I loved about being a season ticket member was that I got paperback tickets.
They were more than just tickets; they gave me a memory to cherish forever. The artwork on the tickets was terrific. Plus, it was a piece of history I could take home with me whenever the Titans won a big game at home. I had known that other teams in the NFL were going away from paperback tickets, and I had feared that the Titans would soon follow suit. Unfortunately, my fears came true.
Starting in 2018 and moving forward, the Titans will no longer carry paperback tickets to enter Nissan Stadium. Instead, Season Ticket Members have been introduced to a “new, faster, more convenient way” to enter Nissan Stadium. Behold, the Season Ticket Member Card! You can also enter Nissan Stadium through your mobile device as well if you aren’t a Season Ticket Member.
As much as I love the Titans, they made a terrible decision moving forward with this new digital ticketing system.
Think about it: Most of the fans that are Season Ticket Members of the Titans are older generation folks. If we millennials know anything, it’s that older people do not handle tech stuff very well at all!
I believe that this will drive much of the older generation away from coming to the home games at Nissan Stadium. This decision the Titans made could be a waste of money for the consumer if they chose not to attend. It’s also not going to make any money for the Titans either in the long run. Yes, I get it. The Titans are trying to go green and save trees, and possibly save a few bucks by not using paper for tickets.
Now, I haven’t even mentioned how this affects people like myself. This decision the Titans made to remove paperback tickets is one that takes memories away from me. I have been keeping my paperback tickets to show my fandom and be able to have a piece of history. Now? I am stuck with a piece of plastic that has no value to it whatsoever.
There is a solution to this dilemma that the Titans can do to fix this issue. Instead of making every single individual not have a choice in what they prefer, ask the consumer what they prefer. That way, you are still selling out individual Season Ticket Member cards for the ones who want it and it also gives people like me an opportunity to treasure those memories of going to Nissan Stadium.
Giving people a choice rather than making everyone conform to what is considered the best option is the best solution. It will not only boost season tickets sales, but it will also make the consumer happy and satisfied. Titans fans deserve the best game day experience in the NFL. This is for sure the way to do it.