The National Football League’s decision to host the 2010 NFL Draft in primetime exceeded the league’s wildest expectations. It is estimated that 45.4 million viewers tuned in on ESPN, ESPN2, and NFL Network to watch the premier event of the NFL off-season. The 45.4 million viewers represented a 16% increase over last years record 39 million viewers.
Also from the press release:
“In addition, a record 32.9 million viewers watched for at least six minutes, up 23% from last year’s 26.8 million. (The 45.4 million total represents fans watching at least one minute of the Draft. This one-minute qualifier has been used for the Draft over the last decade).
NFL.com set records with its coverage of the 2010 NFL Draft. There were a record 12.5 million visits to NFL.com during the Draft — up 61% from last year — and users watched 40% more video than a year ago. LIVE coverage on NFL.com also saw record growth with 1.1. million fans watching the Draft on NFL.com and watching 89% more of the Draft on NFL.com than they did last year.
By the end of the Draft, fans had made more than 500,000 comments in the Fan War Rooms. In addition, there were 13 million page views on NFL.com’s mobile site, a 125% increase over a year ago. Since its launch earlier this month, NFL Mobile on Verizon has been one of the most successful and popular entertainment applications downloaded by Verizon Wireless customers.
In addition, a record 12,275 fans attended the 75th NFL Draft at Radio City Music Hall over the three days.”